How to choose the perfect foundation (professional advice)

This is a very sensitive topic.

Choosing the right foundation remains one of the biggest challenges to both costumers and industry. Mainly because the skin across the face will never be even in complexion. I hope after this few pointers you find much easier to choose the right foundation.

So what should you do to easier this choice? Well, the easiest thing to do in this situation is to take a really closer look at your jawline, neck and the chest. Try to do it in daylight too, because  we want uniformity in complexion! Make sure you understand your undertone. If you are like me, with a lot of yellow or olive like undertones, you are the warm type. If you sense blue or pink undertones, then you are the cool type. If you can´t figure it out ask the makeup consultant for help and get some samples to observe how it sits on your face for a while.

In the most cases, the best thing to do is to test the foundation on your jawline. You want to prevent a foundation that is too light or too dark for you! If it disappears into your skin it’s a true mach! What should you do if you can’t find one shade and nothing blends well? I would recommend you to try to mix a few different shades of foundation. Keep in mind that foundation is not a concealer or a corrector, it’s not supposed to cover all the imperfections on your face, so don’t over do it.

If you want to appear a little brighter, remember to find your true match, wear the color all over your face and use brightening products. Simply brighten the t-zone or the higher planes of your face with highlighter.
If you want to appear a little bit tanned make sure you match your foundation to your forehead or chin because those are the darker areas of your skin. Make sure you wear the foundation right across the neck and the chest.

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